In the MIPCOM – the largest international TV content market held in Cannes – preceded by the children’s content market MIPJunior, Wizart Animation Studio presented its unique new project “Snow Queen: Gerda and the Keepers of Wonders” at the Made in Russia stand and with the support of the Russian Export Center.
Wizart Animation’s new project “Snow Queen: Gerda and the Keepers of Wonders” adapts the loved characters of the globally famous “The Snow Queen” franchise to the TV show format. Gerda, Kai, Alfida – whom the audience already knows very well – and a new character, the Snow Queen’s little daughter named Icy, will be shown as little children here. Each episode is a finished adventure story, in which the heroes don’t only overcome obstacles and fight with evil but also set an example of kindness and honesty and show how one should act in difficult situations. In each episode, Icy, as a new person to this world, learns how to live with friends and what she can or can’t do. By the end of 2020, it is planned to produce 52 episodes in 3D format, 11-minute long each. The show is targeted at the children’s audience of 6-9 years old.
The director of the project is Aleksey Zamyslov, the screenwriters are Andrey Korenkov. Aleksey Zamyslov and Vladimir Nikolaev. The producers of the series are Yuri Moskvin and Vladimir Nikolaev.
The presentation of the TV series “Snow Queen: Gerda and the Keepers of Wonders” at MIPCOM-2018 was given by Aleksandra Modestova, General Director of Expocontent company and the official representative of Reed Midem company (one of the MIPCOM organizers).
Aleksandra Modestova, official representative of Reed Midem company (organizer of the markets MIPJunior and MIPCOM) in Russia, Ukraine and the CIS countries:
“MIPJunior and MIPCOM, held last week, showed that the Russian animation has achieved significant results on the international level. The presentation Made in Russia, organized with the support by the Russian Export Center, presented the best projects of the coming five years,” comments Aleksandra Modestova. “They include the animated TV series “Snow Queen: Gerda and the Keepers of Wonders” by Wizart Studio,” continues Aleksandra.
“The animated show “Snow Queen: Gerda and the Keepers of Wonders” continues the franchize, which has already gained popularity in many countries globally, including China and France. We’re delighted that it’s MIPJunior the company chose to hold the presentation of this project for international buyers,” she sums up.
“The studio has had a very thorough approach to the project development,” Yuri Moskvin, Wizart’s General Producer, comments. “During the latest three years, from market to markets, there were a lot of surveys among the permanent distributors of animated features, besides the market trends and potential co-producers’ opinions were taken into account. So, now the series is finally launched!” he concludes.
“As a fan of the charming Snow Queen features, I am excited to support the creation of a new TV series “Snow Queen: Gerda and the Keepers of Wonders”,” Shelley Page (Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon and other animation hits), animation consultant and Wizart Animation’s international representative, shares her impressions. “The series will take the beloved characters into new situations and further expand their world for a TV audience,” Shelley Page sums up.
“I’m very happy that we’ve solved this creative challenge in this way – adapt our beloved characters to the format of a TV show and leave them recognizable,” tells Vladimir Nikolaev, Wizart Animation’s Executive Producer. “As a result, now our young viewers don’t have to wait for another Snow Queen franchise movie for two more years — instead they can enjoy seeing their favorite characters in the format of 52 episodes, 11-minute long each,” Vladimir Nikolaev concludes.
Besides, it was also in the MIPCOM 2018 that Wizart Animation revealed the names of the composers for “Snow Queen: Gerda and the Keepers of Wonders”, which include Brad Breeck and Gabriel Hays. Stars of the soundtrack world, music composers Brad Breeck and Gabriel Hays became co-authors of the main title music composition for the TV show “Snow Queen: Gerda and the Keepers of Wonders”. Brad Breeck is known for his works for Disney (Gravity Falls), Dreamworks, Netflix. Gabriel Hays is famous for his work for such hits as Puppy Dog Pals (Disney), Pickle and Peanut (Disney), We Bare Bears (Cartoon Network) and other animated blockbusters.
In the nearest time, Wizart Animation Studio will tell about its screenwriter – now we can just mention that this is a person with wide experience of work in Hollywood projects.