The Chinese audience will see one more story of the troll Orm’s adventures in the movie theaters: the second Snow Queen movie has a wide release on the New Year’s Eve

While the third movie of the animated franchise is winning Russian viewers’ hearts, on December

31, 2016, in China there is a release of The Snow Queen 2: The Snow King

The audience will be able to see the Wizart-produced movie during this long winter vacation: the

official holidays in China last till January 2.

4500 copies of the movie will enter the wide release: this range is 20% wider comparing to the first

movie of the franchise, which was released in China in August 2015 with support from Flame Node


While The Snow Queen wide release is awaited, Flame Node Entertainment held an active

marketing campaign, aimed at attracting the audience’s interest.

Wizart, in its turn, supported the movie release too – it presented an extended version of its

augmented reality game Snow Queen World in China. This game enables its users to take a selfie

with the franchise characters ‘live’. Wizart experts did not only translate the existing mobile

product but also added a new game feature – a selfie with the ferret Luta, a fluffy Snow Queen

character whom the Chinese audience loves so much.

“We hope that the Chinese audience will find the new story of the troll Orm and his friends’

adventures enjoyable. We’re glad that the movies of Wizart’s production are becoming more and

more interesting for the Chinese citizens. And we, in our turn, are interested in partnership with this

country. We’re negotiating our future cooperation. I’m sure this multicultural kind of cooperation

will be effective and fruitful,” noted Yuri Moskvin, Wizart’s General Producer. “And now I’d like

to wish a happy New Year and a pleasant time watching our animated comedy in a movie theater.”

In August 2015, in Beijing, aided by the Russian Embassy in the Chinese People's Republic, Wizart

and Flame Node Entertainment signed a cooperation agreement. In July 2016 a Wizart delegation

took part in negotiations with the Head of the State Administration of Press, Publication, Radio,

Film and Television of the People's Republic of China – to enhance the relations between the two

countries in the sphere of culture and entertainment.

We’d like to point out that the rights for the first two movies of the franchise have been sold to over

130 countries. For an animated movie by an independent studio such a huge amount of territory

means a great success. A lot of countries have seen The Snow Queen animated movie on TV –

Wizart has sold the TV exhibition rights to countries of the CIS, Latin America and the Middle


The second movie, as well as the first one, has been shown on TV in Latin America and the Middle

East, also in the USA, Canada and Thailand.